Seller’s Maximum Exposure Marketing

HOME WARRANTY COVERAGE - INCLUDED.
Home warranty coverage makes your home more attractive to buyers, while at the same time, saving you possible repair costs during the listing term. In fact, 8 out of 10 buyers prefer to buy a protected home, and will potentially pay up to 3% more.

RELOCATION REFERRAL NETWORK
The Realty Executives Network is well known for attracting the most productive, experienced agents in the industry. Realty Executives has attributed almost 25% of all of its buyer-controlled transactions from Realty Executives Corporate Relocation Clients. Additionally, the agent-to-agent referral network has been deemed a model for other real estate companies who strive to achieve the same impressive results.

BUYER PRE-QUALIFICATION
We create a full color customized marketing piece that has the “Best ways to Buy your home”, showing buyers and agents alike how affordable your home is.  We also have our in-house lender review all potential buyer’s qualification so when we present their offer, you can rest assured it is a solid offer.

DIRECT MAIL
Our comprehensive list of geographic and demographic homeowners quickly disperses information about your home to likely homebuyers and real estate agents. Mykel’s standard Just Listed 4-color mailer is custom imprinted with your home’s information and sent to a minimum of 250 homes.

OUR RESOURCE GUIDE IS A HIT!

Our 25-page resource guide is available free to all and it brings the out of town buyers right to our door. Our Community Resource Guide is full of great information and includes community and regional information, school and educational listings, and a directory of the most requested phone numbers to attract buyers from in and out of the area. It’s just another way that buyers can find us, and when they find us, we’ll bring them directly to you! 

WE OFFER CONSUMER MLS ACCESS!
Mykel is the ONLY real estate agent in the area that offers VIP Unlimited Access to all the homes currently for sale on the MLS. Buyers LOVE it!  We attract hundreds of hot Buyers this way, and our Sellers benefit!

REVERSE PROSPECTING
Agents search specific criteria for specific clients. Instead of keying in the same criteria on a day-to-day basis, they can save their search. When they do, we “reverse” that search to see if any registered buyers may be interested in your home. We can call the agent immediately, refer to their prospect, and create the sale. Believe me, It works!!!

FOLLOW UP AND FEEDBACK
Weekly reports. Phone calls. 24/7 Online Feedback. Advice. Weekly reports. Staying in touch. Keeping you informed. Our valued clients are ALWAYS our top priority. Check out our Online Transaction management system, too.  It keeps all parties involved in the transaction, In the Loop!

ADVERTISING -In Real Estate Magazines & Newspapers
     We also advertise your home in various home magazines, newspapers and different printed media from time to time. Our goal is to continually test and measure results of all our advertising and work only with media we get maximum results from.  We know exactly how many people called on each home and from what source.  We measure all results and use them for targeting our advertisings for maximum exposure.

WE USE STATE OF THE ART TECHNOLOGY

THE INTERNET
The National Association of Realtors recent Home Buyers Survey stated that 71% of today’s homebuyers start their search on the internet; 80% of all home buyers buy from the sign as they drive around the neighborhood.

Armed with these statistics we create a highly visible web integrated spiral marketing campaign that begins with a custom showcase web site dedicated to your property.  Your home will not only have its own personal site at www.YourAddress.com, but will be advertised on our international website, RealtyExecutives.com, a featured placement on Realtor.com, Yahoo.com, Homes.com, our Community Sites, Neighborhood sites and more.

SHOWCASE YOUR HOME ON OUR SITE-ONE OF THE MOST VISITED REGIONAL REAL ESTATE WEBSITES
The traffic and activity that is created on our websites is very impressive. Our sites frequently ranks in the top 59 of most visited real estate sites on the west coast, and is ranked in the top 10% of all websites through Yahoo.com. Your home will be listed here, too!

CUSTOM MULTI-MEDIA PRESENTATION
How about a multimedia presentation custom tailored for your home? Mykel’s Marketing Plan includes a custom website dedicated to selling your home.  The web address is your property address.  Ask Mykel to send you an email. She always sends a link to her Featured Home Of The Week, so her e-mail recipients can always see what neat home Mykel has listed!  Want to view a sample? Log on to the following link-

www.5416ValindaAve.com .

PRINTED COLOR AND DIGITAL BROCHURES FOR YOUR PROPERTY
A buyer should always have as much information about your home as possible when they come to see it. Their interest is piqued at the time of showing, so we make sure the following items are at your home. Color brochures with detailed descriptive info, interior photographs of your home, as well as the outside, key points plus your very own personalized custom property web address; and, Financial qualifying rate sheets tailored to your home.

SHOWCASE YOUR HOME ON REALTOR.COM
While your home will automatically be entered into REALTOR.com by virtue of being listed in the local MLS, Mykel guarantees that your home will be listed as a “Showcase home” on REALTOR.com through her enhanced website there, which will include a walk thru description and up to four additional photos.  Only a small percentage of Agents are using all the opportunities to enhance their Realtor.com listings  (i.e. virtual tours, multiple pictures, additional property descriptions). Your home will stand out and be noticed among the crowd on the most visited real estate website in the world! 

NEW LISTINGS NOTIFICATION
We e-mail your home’s features, photo and information to all of our prospective buyers the same day we list your home. We have hundreds buyers registered on our MLS VIP Membership. One of them may be the next buyer for your home!

REXSOCAL.com
Our company's main web site has been named as one of the “easiest” and most user-friendly real estate websites. Mykel has also enhanced your homes presence on the franchise website, for even more targeted exposure. This user-friendly site has proven to attract buyers, and help “close the sale”.

CUSTOM PLANS
No two homes are alike, and great marketing plans have to be customized for each home. Mykel Martin and her Associates implementation of this Marketing Plan is only the foundation for your successful sale. See what creative marketing is all about. Call us today.